“The Man” is a song by American singer-songwriter Taylor Swift. The song was serviced to US adult contemporary and pop radio formats on January 27 and 28, 2020, as the fourth single from Swift’s seventh studio album, Lover (2019). Swift wrote and produced the song with Joel Little. It is a synth-pop song with flashy harmonies, murky synths and rumbling beats. Over an uptempo production, Swift imagines the media’s treatment of her if she were a man. The song received acclaim from critics, who praised its feminist message.
“The Man” peaked at number 23 on the US Billboard Hot 100, becoming the fourth consecutive single from Lover to peak inside the top 40 of the chart. It entered the top 40 on charts in Australia, Belgium, Canada, Czech Republic, Estonia, Hungary, Ireland, Malaysia, New Zealand, Norway, Singapore, Slovakia and the United Kingdom. On February 7, 2020, an animated lyric video of the song was released on YouTube. On February 18, 2020, a live acoustic version of the song, titled “The Man (Live from Paris)”, was released on all music platforms, accompanied by its live video.
An official music video for “The Man” was released on February 27, 2020, and was directed by Swift herself, marking her solo directorial debut. The satirical video sees Swift in her theoretical male alter-ego named “Tyler Swift”, presenting several prevalent examples of sexist double standards in society, including objectification, sexualization of women, toxic masculinity and patriarchy.