WETAYA SONG OF THE DAY: Adele – Send my love (To your new lover)

“Send My Love (To Your New Lover)” is a song recorded by English singer-songwriter Adele for her third studio album, 25. It was written by Adele, Max Martin and Shellback, with latter two also handling its production.

The song was first sent to mainstream radio on 13 May 2016 and then released to digital formats on 16 May 2016 by XL Recordings as the third single from the album. “Send My Love” is a pop song with an uptempo, rhythmic sound, which the singer describes as a “happy you’re gone” song dedicated to an ex-boyfriend.

“Send My Love” received critical acclaim and appeared on various international charts after the release of 25. It peaked at number five in the UK, number eight in the US and number 10 in Canada. An accompanying music video directed by Patrick Daughters premiered on 22 May 2016 at the 2016 Billboard Music Awards.

It features Adele singing the song against a black backdrop with many shots of her overlapping one another. The video received a nomination for Best Visual Effects at the 2016 MTV Video Music Awards.

Adele first performed the song live at Joe’s Pub during an iHeartRadio special to promote 25. “Send My Love (To Your New Lover)” was also part of the set list during Adele’s third concert tour, Adele Live 2016, which visited countries across Europe and North America; it was also performed at Glastonbury 2016.

Credit: Wikipedia

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