Ghanaian Hiplife artiste, Ex Doe believes “beefing” each other has caused a lot more damage than good and has contributed to the decline of the music industry.
In an interview with the Ghana News Agency, the “Maaba” hitmaker pointed out that an unhealthy music environment would not bring progress if artistes targeted each other instead of selling to the outside world.
“It is true as artistes we must be creative sometimes but getting creative through creating rivalries doesn’t help the development of our music.”
“Anytime you do music targeting each other, it would certainly not go far and stay within your borders. Nigerian music has gone far because they don’t create any unnecessary rivalries but help each other thrive for the overall benefit of their industry,’’ he said.
Ex Doe who is considered one of the originators of Ghanaian music “beefs” said artistes involved would have to pay a costly price for engaging in “beefs” which could affect their music career in the long run.
“Certainly beef makers do get a lot of attention and people do exploit the situation and make all sorts of negative comments which would stay with you forever.”
“Some rivalries over the past years have not ended well and have created some kind of hatred between artistes and their fan base. So any artiste involved in beefing will have to pay a huge price someday regardless of the temporary fame or attention they get.”
“Till now, people remember my beef with Chicago and Reggie Rockstone than some good music I did back in the ’90s,’’ he added.
When asked about the strides currently being made in his career, Ex Doe said, “ I really had big plans for the year until Coronavirus struck, so we hope things get better in the coming months and maybe I can drop an album before the year ends.’’